It makes sense to reduce the carbon footprint of our society, regardless of what you believe about climate change. This must be done by vesting all citizens in the mission to reduce carbon emissions but without the punitive polices of the past. We can reduce carbon emissions with a market driven approach that does not punish businesses, workers or handicap our economy. Instead, we can use a ‘carrot’ instead of a stick to reward businesses that comply with carbon emission standards without trying to pick the winners and losers. In the end, our nation, and the world, will win when we all join in.